The use of mobile phones is increasing by leaps & bounds providing a new way of marketing with the help of best bulk SMS software. It is found that around 91% of mobile internet access is for social activities, while just 79% use desktops for social activities. As latest mobile phones offer advanced features and convenience while browsing, people have started to use mobile for all their needs such as chatting, online shopping, scanning coupon codes and varied business purposes.
All the above statistics clearly expose the impact of mobile phones in people's life. So, reaching people through mobile is the best marketing strategy. As short message service has a higher response rate than other modes of mobile marketing, using SMS marketing is an effective way to enhance your business productivity. The benefit of bulk SMS messaging could be derived with the use of a best bulk SMS software for the organization.
Bulk SMS marketing refers to sending of messages in bulk to a large no. of audience with the help of bulk SMS software. The software developed for sending bulk SMS are very user friendly and comprise of numerous features along with the real time reporting module. With the use of bulk SMS software the messages can be sent instantly to the target audience without any delay. Best bulk SMS software has to be very user friendly & would comprise of most standard features.
There are many bulk SMS vendors and each vendor would claim providing the best bulk SMS software service. However, not all bulk SMS software would be able to pass through the required SMS software standards. The message sending could become a tedious task, causing delays and huge message sending failures.
It becomes utmost important to gauge the features of the bulk SMS software before subscribing for the service. Here are few pointers as checklist for choosing the best bulk SMS software for your organization:
Checklist – Best Bulk SMS Software
1) Option for adding phone numbers,
2) .txt or csv file upload facility
3) Duplicate number removing options
4) Adding attachments along with message
5) Mobile no. validation
6) Message / campaign scheduling
7) Real time reporting