Role Of Bulk SMS In Lead Generation
Bulk SMS is a new age digital marketing service, helping organizations to send a large number of SMS messages at the same time to the target audience. In couple of minutes thousands of messages can be sent to the audience. The process of sending the messages is very simple and economical in nature. The organizations use bulk sms messaging for varied purposes may be promotional or transactional. Courtesy: Dove Soft Bulk SMS
Due to its cost effective and reliable features, a large number of entrepreneurs have already started to use short message service as an effective marketing tool. The concept of sending messages in bulk has now become a popular marketing strategy among entrepreneurs. Usually, SMS Marketing is defined as a form of mobile marketing that uses SMS as an effective tool for promoting products and services.
As per statistical analysis, marketing through SMS improves deliverance rate from 20% to 70%. In Comparison to TV, radio and direct mail, Short Message Service deliverance rate is much higher. Over 90% of Customers are liable to open SMS and the reason is that mobile has become a trusted companion for customers and it is always with them.
Unlike other advertising strategies, you might not have to dedicate your time for promoting your products using Short Message Service. All you have to do is just find reliable software for sending SMS to thousands of potential customers in time. Sending bulk SMS is not just an affordable marketing option but it saves time, generates immediate sales and improves the customer relationship.
In today's competitive business arena, you need to have a regular interaction with the customers to avoid losing potential customers. Bulk SMS service serves this purpose by conveying customers about the launch of new products, services, special offers and other important updates on regular basis. There by also helping customer retention other than lead generation.